About this case study
This case study documents broadcast branding and graphic design work completed for ESPN, the national sports television network. DP1 DESIGN is a New Orleans design and digital marketing agency founded in 2001, whose design career includes national broadcast work. Contact: (504) 247-4345, support@dp1design.com.
National Sports Network TV Branding Broadcast Graphics Print
The Challenge
Broadcast design is graphic design with the safety off. At a national sports network, graphics packages air to millions of viewers, on deadlines measured in hours, with zero tolerance for a misaligned lower-third or an off-brand frame. Every element - bumpers, transitions, promotional spots, event packaging - has to read instantly on screens of every size, survive motion, and stay unmistakably on-brand while a live production bends it in real time.
ESPN’s brand is one of the most recognized in American media, which raises the stakes further: the visual system isn’t a suggestion, it’s a contract with the audience. Design work at that level means executing flawlessly inside a rigorous brand architecture while still bringing the energy that sports television demands.
The engagement: deliver broadcast-quality graphic design and promotional work to network standard - on network deadlines.
Our Approach
Systems thinking before pixels. Network graphics live inside systems - typographic hierarchies, color codes by property, motion behavior, safe areas. The work started by mastering those systems so every deliverable dropped into the broadcast pipeline without friction. That discipline - design as a system, not a collection of pretty files - became the foundation of how DP1 approaches every brand today.
Designed for the glance. Sports viewers give a graphic a fraction of a second. Information hierarchy, contrast, and legibility at distance ruled every decision - the same constraints that now govern how DP1 DESIGNs websites for phone screens and map packs, where users decide in an equally unforgiving instant.
Deadline craft. Live sports doesn’t move launch dates. Delivering finished, correct, on-brand work against broadcast clocks built the production discipline DP1 still runs on: organized files, ruthless proofing, and no surprises at handoff.
Broadcast taught me the lesson every business website needs: you get one glance. Design for the glance, and the second look takes care of itself.
What We Delivered
- Broadcast graphics design - on-air graphic elements produced to national network standards.
- Promotional design - promotional and event-support creative for network properties.
- Brand-system execution - flawless work inside one of media's most rigorous visual identities.
- Print and collateral support - designs carried across broadcast-adjacent print applications.
- Production-grade file discipline - deliverables built for fast-moving broadcast pipelines.
- Deadline-critical delivery - finished work against immovable live-television clocks.
The Results
The measurable outcome of national broadcast work is simple: it aired. The lasting outcome is what it built into DP1 DESIGN.
Every DP1 client inherits this project’s dividend. The systems thinking, the design-for-the-glance instinct, and the deadline discipline forged at network scale are the same standards applied to a Metairie dental practice or a West Bank contractor today - because a small business deserves national-grade design, and rarely gets offered it.
In the Client’s Words
Working at broadcast standard changes you permanently. Every logo, every layout, every website DP1 has produced since carries that bar - clients get network-grade discipline whether they’re a national brand or a neighborhood shop.
Services Used
ESPN project - frequently asked questions
Did DP1 DESIGN really work with ESPN?
The engagement documented here is broadcast branding and graphic design produced for ESPN as part of founder DP1 DESIGN' design career; specific scope and dates are being confirmed for publication. What it represents is verifiable in every DP1 project: national-network design standards applied to businesses of every size.
How does broadcast design experience help a small business website?
Directly. Broadcast design is about instant legibility, rigorous brand systems, and immovable deadlines - the exact skills a small-business website needs to win the half-second glance on a phone screen, stay consistent across every touchpoint, and launch on schedule.
Does DP1 DESIGN take on national or out-of-market clients?
Yes. The metro New Orleans market is home, but DP1's design, web, and AI SEO work travels - the agency has served clients at national scale and takes remote engagements across the country.
About DP1 DESIGN
DP1 DESIGN is a New Orleans digital marketing agency specializing in AI Search Optimization (AEO / GEO / LLM-SEO), Local SEO, and website design. Founded in 2001, DP1 DESIGN helps businesses across New Orleans, Louisiana, and beyond gain visibility across ChatGPT, Perplexity, Claude, Google, and every major AI answer platform. Our team delivers full stack digital marketing services - branding, websites, content strategy, and technical optimization - to businesses in restaurants, medical practices, law firms, retail, home services, contractors, and more.
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The same standards forged at broadcast scale go into every DP1 project - brand, web, and print. Let’s raise your bar.
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