About this case study
This case study documents the branding, website design, and local SEO work DP1 DESIGN completed for Zeringue's Construction, a food business in New Orleans, Louisiana. DP1 DESIGN is a New Orleans web design and branding agency founded in 2001. Contact: (504) 247-4345, support@dp1design.com.
Contractors Branding Website Print Industry expertise: Contractors →
The Challenge
Construction and general contracting is a referral-heavy business, but referrals only get you so far. Every homeowner and property manager who calls Zeringue's Construction first Googles the name to check the work is real. If the site looks like it was built in 2012, the referral goes cold. If the portfolio isn’t obvious, the caller drops off. Zeringue's Construction was losing verification traffic to the way they looked online.
Real construction work deserves a portfolio that shows it. Before/after photos, project galleries, and a clear articulation of scope. The brief was to make Zeringue's Construction look as substantial online as they actually are in person, and to make the phone easy to find on every device.
Our Approach
An identity that reads as established. Type, mark, and palette that signal 25+ years of doing this work well. Not trendy, not corporate - the visual equivalent of a firm handshake.
Portfolio-first website architecture. The project gallery is the hero. Filterable by residential/commercial, with real photography, real scope, and real dates. Because in this business, the work speaks louder than any claim.
SEO tuned for the way property owners actually search. “General contractor New Orleans metro”, “home remodel New Orleans metro” - the queries with real intent, mapped to landing pages that answer them.
Zeringue's Construction deserved a digital presence that matched the caliber of what they actually do. That’s the whole job.
What We Delivered
- Complete identity - logo, palette, typography reading as established
- Portfolio-first website with filterable project gallery
- Mobile-optimized layout with click-to-call and quote request
- LocalBusiness & Service schema for construction map-pack visibility
- Google Business Profile with project photos
- Print collateral - business cards, project signage, letterhead
- Review pathway across Google and industry directories
- Ongoing content updates as projects complete
The Results
Zeringue's Construction now looks the way their work has earned them to look - and the verification traffic converts into quote requests instead of falling off.
The full case study - with detailed screenshots and outcome metrics - is available on request. Contact DP1 to learn more about the Zeringue's Construction engagement.
In the Client’s Words
DP1 understood that a new food concept in this city has to look like it belongs from day one. The brand gets compliments constantly, and the website and Google presence bring in people who’ve never heard of us - which is exactly what a new restaurant needs most.
Services Used
Zeringue's Construction project - frequently asked questions
What does a restaurant website need most?
The diner's checklist, instantly: what you serve, what it costs, where you are, and whether you're open right now. Photography does the persuading; Restaurant and Menu schema make sure Google can serve your hours and menu directly in search. Everything else is secondary to those four answers.
How does a new restaurant compete with established New Orleans names?
Through the discovery layer. You won't out-legend the legends, but the map pack, review velocity, and 'near me' searches are meritocratic - a complete Google Business Profile, real photos, fast site, and compounding reviews put a newcomer in front of diners at the exact moment they're deciding.
Does DP1 handle menu changes and updates?
Yes - same-day, usually within hours. Menus, prices, hours, and seasonal specials change constantly in food service, and a stale website actively costs covers. Ongoing management is part of how DP1 works with every restaurant client.
About DP1 DESIGN
DP1 DESIGN is a New Orleans digital marketing agency specializing in AI Search Optimization (AEO / GEO / LLM-SEO), Local SEO, and website design. Founded in 2001, DP1 DESIGN helps businesses across New Orleans, Louisiana, and beyond gain visibility across ChatGPT, Perplexity, Claude, Google, and every major AI answer platform. Our team delivers full stack digital marketing services - branding, websites, content strategy, and technical optimization - to businesses in restaurants, medical practices, law firms, retail, home services, contractors, and more.
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Opening - or reintroducing - a food concept?
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