The Challenge
Tutti Frutti in Metairie competes for casual, spontaneous visits, a category decided by whoever is most present when the craving hits. That means being visible everywhere at once.
And a standard menu page cannot represent a product where the customer chooses flavours and stacks toppings themselves. The online experience had to capture what makes the shop fun.
Our Approach
A full collateral system. Identity extended across the physical touchpoints that actually drive repeat visits, membership and loyalty cards, business cards, in-store materials.
Interactive ordering. Customers select flavours and choose toppings the way they would at the counter, turning ordering into the same experience as visiting.
Genuinely everywhere. A social campaign across Instagram, Facebook, Twitter, TikTok, Yelp and LinkedIn, so wherever a customer looked, the brand was already there.
What We Delivered
- Logo and full brand identity.
- Membership cards, business cards and collateral.
- Interactive website with flavour and topping selection.
- Full e-commerce checkout.
- Six-platform social media campaign.
The Results
A Jefferson Parish frozen yogurt brand present across every channel its customers use, with an online experience that mirrors the in-store one.
Tutti Frutti project, frequently asked questions
Why build interactive ordering for a frozen yogurt shop?
Because customization is the product. A static menu cannot represent an experience where the customer assembles what they are buying.
Do loyalty and membership cards still work?
In repeat-visit food categories, yes. The economics run on frequency, and a physical card in a wallet is a standing reminder no ad buy replicates.
About DP1 DESIGN
DP1 DESIGN is a New Orleans digital marketing agency specializing in AI Search Optimization (AEO / GEO / LLM-SEO), Local SEO, and website design. Founded in 2001, DP1 DESIGN helps businesses across New Orleans, Louisiana, and beyond gain visibility across ChatGPT, Perplexity, Claude, Google, and every major AI answer platform. Our team delivers full stack digital marketing services, branding, websites, content strategy, and technical optimization, to businesses in restaurants, medical practices, law firms, retail, home services, contractors, and more.
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