About this case study
This case study documents the branding, website design, and local SEO work DP1 DESIGN completed for Source Electric, a food business in New Orleans, Louisiana. DP1 DESIGN is a New Orleans web design and branding agency founded in 2001. Contact: (504) 247-4345, support@dp1design.com.
Home Services Branding Print Industry expertise: Home Services →
The Challenge
Home services in New Orleans metro is a trust-first business. Homeowners searching for a painter, electrician, or handyman are half-worried they’re about to make a bad decision. The websites and brands they see in the first ten seconds decide who gets called. Source Electric was doing great work and losing calls to competitors who simply looked more professional online.
The old site loaded slowly, didn’t work well on phones, and buried the phone number below the fold. Google Business Profile hadn’t been touched in years. Reviews were coming in but not being asked for systematically. All the fundamentals were leaking.
Our Approach
A website that closes the trust gap in five seconds. Service areas, licensed & insured badges, before/after work, and click-to-call prominence. Everything a nervous homeowner needs to see before they’ll dial a number they don’t know.
Local SEO built for “near me” searches. Location pages for each service area Source Electric covers, LocalBusiness schema, and consistent citations across the trades directories that matter for map-pack ranking.
Review system that compounds. Post-job review requests via text, response protocol for the occasional 1-star, and a widget on the site that keeps the star average visible where it matters.
Source Electric deserved a digital presence that matched the caliber of what they actually do. That’s the whole job.
What We Delivered
- Mobile-first website with click-to-call above the fold
- Service-area pages for each market Source Electric covers
- LocalBusiness & Service schema for map-pack visibility
- Google Business Profile build-out with service photos
- Citation alignment across trades and home-service directories
- Review acquisition system with post-job automation
- Trust badges - licensed, insured, years-in-business - surfaced prominently
- Ongoing SEO and content updates handled by DP1
The Results
Source Electric now shows up first for the searches homeowners actually run - and the phone rings from the map pack instead of just referrals.
The full case study - with detailed screenshots and outcome metrics - is available on request. Contact DP1 to learn more about the Source Electric engagement.
In the Client’s Words
DP1 understood that a new food concept in this city has to look like it belongs from day one. The brand gets compliments constantly, and the website and Google presence bring in people who’ve never heard of us - which is exactly what a new restaurant needs most.
Services Used
Source Electric project - frequently asked questions
What does a restaurant website need most?
The diner's checklist, instantly: what you serve, what it costs, where you are, and whether you're open right now. Photography does the persuading; Restaurant and Menu schema make sure Google can serve your hours and menu directly in search. Everything else is secondary to those four answers.
How does a new restaurant compete with established New Orleans names?
Through the discovery layer. You won't out-legend the legends, but the map pack, review velocity, and 'near me' searches are meritocratic - a complete Google Business Profile, real photos, fast site, and compounding reviews put a newcomer in front of diners at the exact moment they're deciding.
Does DP1 handle menu changes and updates?
Yes - same-day, usually within hours. Menus, prices, hours, and seasonal specials change constantly in food service, and a stale website actively costs covers. Ongoing management is part of how DP1 works with every restaurant client.
About DP1 DESIGN
DP1 DESIGN is a New Orleans digital marketing agency specializing in AI Search Optimization (AEO / GEO / LLM-SEO), Local SEO, and website design. Founded in 2001, DP1 DESIGN helps businesses across New Orleans, Louisiana, and beyond gain visibility across ChatGPT, Perplexity, Claude, Google, and every major AI answer platform. Our team delivers full stack digital marketing services - branding, websites, content strategy, and technical optimization - to businesses in restaurants, medical practices, law firms, retail, home services, contractors, and more.
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Opening - or reintroducing - a food concept?
DP1 DESIGN builds restaurant brands and websites that earn the detour in America’s toughest food city. Let’s make yours unmissable.
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